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Bio H&M issues unequivocal apology for poorly judged product and image:
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A silver puffer is all you need to enter the new season in style. Shop in store and at hm.com.
The recent incident was entirely unintentional, but it demonstrates so clearly how big our responsibility is as a global brand. We have reached out, around the world, inside and outside H&M to get feedback. Our commitment to addressing diversity and inclusiveness is genuine, therefore we have appointed a global leader, in this area, to drive our work forward. There will be more from us soon.